“Change my selfie”: Relationships between self-objectification and selfie-behavior in young Italian women

Self-objectification is a pervasive phenomenon, related to specific socio-cultural context, that can lead to many psychological and interpersonal consequences. With the present study, we investigated the correlates of self-objectification in young Italian women analyzing both its traditional antecedents and its consequences for self-presentation on social network sites (SNS). A total of 676 Italian university female students completed a self-reported questionnaire on self-objectification, internalization of a thin-ideal and related influences, internalized sexism, self-esteem, SNS use, selfie-posting on SNS and selfies’ manipulation. Results indicated that media and peers, but not family pressures, were positively associated with thin-ideal internalization, which, in turn, was positively associated with self-objectification. Moreover, both sexism and self-esteem were significantly associated with self-objectification. Regarding self-objectification consequences for SNS usage, results revealed that self-objectification was positively associated with time spent on SNS, frequency of selfie-posting and selfie-editing. It was concluded that objectification theory can be extended into the context of image-related behaviors on SNS. Results suggest that young women with low self-esteem, traditional attitudes toward gender roles and high levels of internalization of thin-ideal may report high levels of self-objectification which, in turn, may be related to specific self-promotion behaviors on social media. The limitations of the present study, particularly in terms of sampling and implications for future research on selfie-behavior are discussed